The Threads app by Meta has attracted more than 30 million subscribers in its first 18 hours, making it the first real threat to Elon Musk’s Twitter app.
Threads, dubbed the “Twitter killer”, topped the list of free apps on the Apple (App Store) store in the UK and US on Thursday.
The app’s launch comes after months of mutual criticism from Meta CEO Mark Zuckerberg and Musk, but they also expressed a willingness to engage in a real-life mixed martial arts match in Las Vegas .
“The battle is on, and Zuckerberg is punching hard,” said Jasmine Enberg, senior analyst at Insider Intelligence. “In many ways, it’s exactly what you’d expect from Meta: great execution and an easy-to-navigate user interface.”
Citing a letter to Zuckerberg from a Twitter lawyer, Semaphore News reported that the microblogging site threatened to sue Meta.
Since Musk bought Twitter for $44 billion last year, the company has seen a host of competitors, and since buying the popular social networking site, Musk has made a series of confusing decisions that have caused users and advertisers to abandon the company. the platform. Musk’s latest moves include limiting the number of tweets users can read each day.
just in time
Analysts and experts say Twitter’s faltering has cleared the way for competitors with deep pockets such as Meta, precisely because of its billions of users on the Instagram platform and its advertising prowess.
“Meta for Threads came at the right time, giving it the perfect time to take Twitter down,” said Niclas Meer, a marketing professor at Chapman University, referring to Twitter’s decision to limit the number of threads. facing chaos. Tweets to read every day.
He added, “Threads will be off to a strong start because it’s based on the Instagram platform and has a huge user base, and if users decide to use Threads, advertisers will catch up to them very quickly.”
Different advantages of Twitter
Although Threads is a standalone app, users can log in with their Instagram credentials and follow the same accounts, making the app a handy addition to the photo-sharing app’s more than 2 billion monthly active users.
Much like Twitter, the app allows you to post short texts that users can like, retweet, and reply to.